Learning outcomes

Learning Outcomes
On successful completion of this subject
students should be able to:
• Display a detailed understanding of
strategic development, marketing
and market place strategy.
• Integrate and apply theories and
concepts from strategic
management and related disciplines
effectively to solve business
problems in complex and diverse
situations.


• Identify, develop and lead
appropriate business strategies, in
support of entrepreneurial activities
and existing organisations.
• Evaluate the importance of
knowledge management in strategy
implementation, and advise on the
implementation of appropriate
systems, processes and solutions.
• Develop and promote a business
case.
• Initiate and lead complex projects
successfully.
• Communicate effectively to a variety
of audiences.
1: THE STRATEGY PROCESS
• The Concept of Strategy:
– Levels of strategy and planning.
– Setting mission, aims, goals &
objectives.
– Matching strategy and structure.
– The competitive environment.
– Ethical, political & social
considerations.
• Strategic Management and
Operational Management.
• Perspectives on Strategy:
– Deliberate and emergent
strategy.
• The Marketing Dimension:
– Marketing management
concepts.
– Analysing marketing
opportunities.
– Market segmentation.
– The marketing mix.
– Strategic planning and marketing
management.
– Market place models.
2: THE STRATEGIC POSITION
• Environmental Analysis:
– The macro environment.
– Industry/Sector analysis.
– Market analysis.
– Opportunities & threats.
• Assessing Strategic Capability:
– Critical success factors.
– Assessing resources.
Stage Subject Subject Subject Subject Subject Subject
P2 Strategic Strategic Advanced Strategy Leadership Audit Practice Advanced
Corporate Performance Corporate & Knowledge and Assurance Taxation
Finance Management Reporting Management Services
P1 Managerial Corporate Corporate Laws Auditing
Finance Reporting and Governance
F2 Management Financial Information Taxation
Accounting Accounting Systems
F1 Business Economics & Business Laws
Mathematics & The Business
Quantitative Methods Environment
Strategy, Leadership & Knowledge Management further integrates and builds on, as appropriate, the capabilities developed in the earlier
subjects as highlighted in the table above.

Note 1: This syllabus will be first examined from April 2009
onwards. For more information please see page 41 of this
document and the Institute’s website: www.cpaireland.ie
*CL: